Alex Paddock

I have a wide ranging experience in writing and content creation for a variety of audiences and purposes, both online and in print, with particular strength in the topic of music.

'Help! I Bought Followers': How to Get Back on the Road to Organic Artist Growth

When you work alongside artists every day, it’s pretty common to find one who has tried to cheat the system and bought followers. Whether it’s Instagram followers or Spotify streams, the problem has become pandemic to the industry, affecting not only those who pay for fake numbers, but all artists trying to make a name for themselves. We all know success is hard to come by in this industry and frustration with your current music marketing tactics, or simply a lack of knowledge about strategies

Are We Changing Our Beer Buying Habits?

Coron… no, I won’t say it - it doesn’t deserve to be mentioned in name and we hear enough of it every day anyway. But we can’t deny the monumental impact it has had on our lives. Not just for the day-to-day, but there are going to be far-reaching consequences which span a much greater time period than when the lockdown finally ends; as a nation, and as a small business, we need to make plans and contingencies on how to move forward, constantly adapting so that we can stay afloat. You see on the

Winter Beer for Wetting your Whistle

In the depths of a classic British Winter - dark, early nights, huddled around the fire (or electric heater) - crisp, refreshing pale ales, lagers and IPAs just aren’t the ticket sometimes. Sure, many of these beers hit the spot all year round, but these winter months call for something at the other end of the spectrum: a tipple that’s rich, full of flavour, and sometimes a little bit decadent. It’s times like these that dark beers really come into their own with the darker malted beers such as

Buying Your First Guitar - A Beginner’s Guide

So you’re thinking of buying your first guitar? It’s one of the best decisions you’ll ever make – but there’s a lot to think about – and the world of guitars can seem a daunting place when you’re not sure what you’re looking for. Maybe you’ve been thinking about making your foray into the world of guitars for a long time, but even if you’ve never stepped foot in a music shop before, you can follow my beginner’s guide to buying your first guitar so you can be informed and confident when it comes

Navy Daisy Newsletter - March 2020 - Spring

View this email in your browser Customer notice We have taken the decision to close the shop initially until the end of April. You can shop online with Navy Daisy at We currently have a small online stock but will be adding to this as a priority over coming weeks. In addition to our usual web courier, we will be offering a £1 local delivery service (within 3 miles of the shop) for web purchases. We are also hoping to set up realtime facetime instore shopping

Ariel Pink 'Pom Pom' Album Review

It’s never wise to judge a book by its cover but with Ariel Pink’s Pom Pom, you at least have a good inkling of what you are letting yourself in for. Usually when the cover of an album is baby pink with song names such as ‘Plastic Raincoats in the Pig Parade’ and ‘Dinosaur Carebears’, you have a subconscious voice that tells you to steer well clear- and I would gently urge you to head in that direction. There’s no doubt that Ariel is a talented musician; he’s a one man band with an insatiate ta

Weezer Album Review 'Everything Will Be Alright in the End'

Weezer’s last attempts at cementing themselves on the alternative rock ladder were met with mixed reviews, and rightly so. Their collaboration with Lil’ Wayne on 2009’s Raditude clearly wasn’t helping the cause. Fortunately, producer Ric Ocasek has leapt to their aid again to return Weezer to their former glory with Everything Will Be Alright in the End. Frontman Rivers Cuomo certainly has the intention of re-living their golden days, with the album’s sing-along single ‘Back to the Shack’ yearn